Kelly McBride critiqued ESPN's coverage of the London 2012 Olympics for the Poynter Institute. ESPN did not have the rights to broadcast the Olympics. That meant its flagship newscast SportsCenter faced many challenges when reporting the games, especially not being able to show video of events until the day after they occurred.
Some pertinent lines describing NBC's control over Olympic video content used by other broadcasters:
Some pertinent lines describing NBC's control over Olympic video content used by other broadcasters:
"The rights to Olympic video are restricted, more so than almost any other sporting event. Of the hours and hours of amazing video every day, NBC released only the bare-bones highlights. Much of that video was for TV only. No amount of money can change this, said Mike Leber, ESPN senior coordinating producer for news coverage. NBC had the American rights to the Olympics and dictated what video was available to other broadcasters.
NBC also dictated when the video was available and for how long. Video wasn't available until 3 a.m. or later, when NBC's Olympics programming was off the air on the West Coast, and there were no digital highlights available for the Web."
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