Sunday, July 29, 2012

Olympics on TV so far..

The London 2012 opening ceremony drew big audience numbers in the U.S., UK and Canada. It is the most watched Summer Olympic opening ceremony ever in the U.S. (with an average of 41.9 million viewers) and Canada (6.4m), and the most watched in the UK (22.4m) since at least 1992.

Due to time zone similarity, most European countries should have large audience figures as well.

On the other side of the world, 2.41m viewers watched the ceremony (which began at 5am) in Australia. That's lower than the viewing figures for Beijing, but that was aired at a much more convenient time for Australians.

Elsewhere, more and more evidence is showing that NBC is seriously full of #$%*. First, it edited out a performance during the ceremony honoring deceased loved ones of spectators, explaining that its broadcast was "tailored for the U.S. television audience." Next, it refused to stream the 400 m individual medley final featuring Michael Phelps and Ryan Lochte online, delaying its broadcast until primetime to secure maximum TV viewers.

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